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With smartphone gaming being the subject of numerous discussions and estimations, we’ve decided to shape some trends that will affect the industry for the following several years. Here are few of them:

According to multiple studies, men aged 18-34 are and will continue to be a critical demographic for mobile games. In opposition to the stereotype that young men are not involved in casual games, men aged 18-34 are meaningfully more likely to have downloaded a game in the past month, than older men or women in the same age group. Men aged 18-34 are also much more expected to have downloaded three or more mobile games in the past month, than women of their own age or older.

As for adults aged 18-24 (not particularly men), they are bringing majority of revenues in mobile gaming via in-game purchases. On the other hand, adults, older than 45, comprise the segment that is least likely to pay. “Young” adults, who grew up with PC and console gaming are accustomed to paying upwards of $60 for games. Therefore they appear to be more than willing to make micro-transactions to enhance their mobile gaming experience.

For a fairly long time video game producers boasted of superior graphics and better game play as their benefit over smartphone gaming. However, today’s mobile an tablets contain enough memory, processing power and screen resolution to outperform hand-held devices. Moreover, they enable users to download and update new games wirelessly without going to a store to buy new game cartridges and play games on large television screens with their smartphones and tablets. So if video gaming giants hope to compete with smartphone games, the companies would have to explore new business models, including offering “freemium” products, which can include ad-supported games, or products that are initially free but then require paid additions.

So the switch by consumers to mobile games will probably affect investor confidence in video gaming industry members. According to the IDC report, if these trends continue, the revenue for mobile and portable gaming is forecasted to reach $23 billion by 2017.